Evaluation - Question 4

How did you integrate technologies – software, hardware and online – in this project? 

• We integrated technologies such as software such as Adobe Creative Cloud, hardware such as our camera and online technologies such as Blogger.
  In terms of the software we used, Premiere Pro enabled us to edit the shots we took to create the opening sequence. We used different features, such as dip to black using the software to enable us to create our desired opening sequence. We realised that some of the shots which we took were not as good as we originally thought, so we decided to use the effects in order to keep the action flowing. The long moments of black create suspense while the action continues. We also used the technology to be able to create credits to close the opening sequence. In terms of the hardware we used, our small, lightweight camera enabled us to film shots on the move. This gave us a live effect, as if the audience are right behind. We also used a stand for the camera in certain locations, enabling us to be able to have focused shots. 

  

In terms of the online technology that we used, Blogger gave us the ability to store our planning and research. This saved us having to create physical copies of the log sheets and also helped us to maintain a good level of organisation. 

Evaluation - Question 3

How do your products engage with audiences and how would they be distributed as real media products?

• According to our survey, our target demographic for who would watch the film is 13-18 year olds. As well as this, thriller was the third most popular selection for our preferred genre, and just under 50% of people said that they had watched a thriller in the last 6 months, meaning they were likely to watch another one. This meant we were aiming towards making the opening for a mainstream audience.

In order to appeal to our audience, we decided to end the opening with a plot twist. This is what 50% of our responded said they preferred in a film. This would also keep the viewer watching if this was a full length feature. As well as this, 78% of our survey respondents were Caucasian. Whilst we didn’t intend to only represent one race, the 22% of people who weren’t Caucasian in our survey response may feel unfairly represented in the film opening. 

If our film was a real thriller, it should have been distributed online. 63% of our target audience said they preferred to watch short films on YouTube, with another 9% saying they watched short films on designated websites. However, 25% of people said that they would watch a short film at the cinema. We would probably distribute it on YouTube because it’s free and easy to reach a wider audience. It also becomes easy for viewers to share the film if it’s on YouTube and attract more viewers that way. Many low budget short films like ours do the same. Considering a large percentage of our target audience said they would watch a short film at the cinemas or at a screening, it’s important to try and cater for them as well. However, distributing a film at cinemas is a lot more limited than online, and also far more expensive than releasing it online. 

If we were to release the film at cinemas, it would be much easier to do so now thanks to modern technologies, and the BFI making sure cinemas now have the capability to play films from digital files, not just expensive analogue copies of the opening. However, other modern technologies like Vimeo and YouTube make it easy and cheap for anybody to distribute a film. These technologies have made it so much easier in producing our film, as YouTube is where we upload and watch the finished product.

 

Evaluation - Question 2

Evaluation - Question 1

My Role

My role in this production was the camera. I set up the camera how I wanted it too look in the frame. As I was the actress it was very easy to find the perfect shot and I could move around the camera in the way that I wanted. As Richard was editor it was very easy to work with him as well with continuity as I knew exactly how I acted in the take before and I did not move the camera to get the smoothest out come in the final product. In the evaluation I did question 2 as well as equally sharing the first question. I hugely enjoyed making this film and after all my research into the opening of a short thriller film I am over the moon with the final outcome.

Mistaken Identity Final Cut

Mistaken Identity Rough Cut